In a world crowded with mass-produced goods and noisy trends, there’s a quiet movement gaining momentum—one that values simplicity, quality, and intention. At the heart of this movement is Nomurano, a lifestyle brand that’s quietly changing how people think about design, living, and the objects they surround themselves with.
But what exactly is Nomurano?
Let’s dive deep and explore the story, values, and practical steps to live the Nomurano lifestyle—and why it just might be what you’ve been looking for.
What Is Nomurano?
Nomurano is a hybrid name, born from two worlds: “No” for the Zen-inspired simplicity of Japanese design, and “Murano”, referring to the centuries-old tradition of Murano glass craftsmanship from Italy.
This brand fuses Japanese minimalism and Italian elegance into everyday objects—think homeware, clothing, stationery, and more. But it’s more than just stuff. It’s a way of living.
People often describe Nomurano as:
- A philosophy of less but better
- A brand with a soul
- Design with purpose and poetry
Let’s break that down.
Why Does Nomurano Matter?
In a fast-moving, cluttered world, Nomurano offers a pause. A breath. A space to reset. It invites you to:
- Own fewer things, but make them meaningful.
- Design your space, not to impress others, but to bring yourself peace.
- Buy with intention, not impulse.
- Live slow, not loud.
We’ve all had moments where we looked around and thought, “Why do I have all this stuff?” Or felt overwhelmed in a room full of things but nothing of real value.
That’s where Nomurano enters—quietly, beautifully, and with purpose.
The Origin Story: A Quick Anecdote
The founder of Nomurano, Hiro Takeda, didn’t set out to create a brand. He simply wanted a better way to live.
After spending a decade in Tokyo working 14-hour days in a glass-and-steel office, Hiro took a sabbatical to Venice. There, he discovered Murano glass—handmade, imperfect, glowing with soul. One day, while watching an old artisan shape molten glass into a vase, Hiro had a moment of clarity.
“I realized everything I owned was cold and empty. My apartment, my clothes, my mindset—it was all optimized, but not human.”
He returned to Japan with a new mission: create objects and a lifestyle that feel alive. The result? Nomurano.
The Core Principles of the Nomurano Lifestyle
So, what exactly does it mean to “live Nomurano”? Here are the four core pillars:
1. Intentional Living
Everything starts with intention. Don’t buy something because it’s trendy. Buy it because it adds value.
Ask yourself:
- Does this serve a purpose?
- Does it bring me joy or calm?
- Would I still love it 10 years from now?
2. Craftsmanship Over Convenience
In a world obsessed with speed, Nomurano values slowness and skill. Most of their products are handcrafted—some even signed by the artisans who made them.
You won’t find fast fashion here. You’ll find timeless design that’s made to last.
3. Natural Materials
Nomurano products often use:
- Handblown Murano glass
- Japanese cedar wood
- Raw linen and organic cotton
- Unpolished stone and ceramics
These materials age beautifully. They tell a story. They connect you to the earth.
4. Mindful Spaces
Whether it’s a home, studio, or desk—your space reflects your state of mind. Nomurano encourages decluttering, using neutral tones, and creating visual breathing room.
How to Start Living the Nomurano Way: A Step-by-Step Guide
You don’t need to throw everything out or buy a whole new wardrobe. Here’s how to ease into the Nomurano lifestyle.
Step 1: Declutter With Purpose
Start small. One drawer. One shelf. Ask yourself: Do I need this? Do I even like it?
Tip: Don’t declutter to get rid of things. Do it to keep only what matters.
Step 2: Choose One Signature Piece
Whether it’s a Murano glass vase, a linen throw, or a handmade ceramic cup, pick one item that brings you joy every time you use it.
This becomes your anchor—a daily reminder to choose quality over quantity.
Step 3: Simplify Your Wardrobe
A Nomurano wardrobe is neutral, functional, and made from natural fabrics.
Focus on:
- Fewer pieces
- Earth tones and monochrome palettes
- Comfort without sacrificing elegance
You’ll be amazed how much calmer your mornings feel.
Step 4: Create Rituals, Not Routines
Morning coffee? Make it a moment.
Light a candle. Use your favorite mug. Sit by the window.
Nomurano teaches us to slow down and savor. Even the simple things.
Step 5: Design Your Space to Breathe
You don’t need an interior designer. Just remove what doesn’t need to be there.
- Let natural light in.
- Use furniture that feels balanced.
- Add one or two handcrafted objects.
The silence between things is where beauty lives.
The Products: What Does Nomurano Make?
The brand has expanded into a full lifestyle collection, including:
- Home decor: Murano vases, ceramic bowls, cedar trays
- Clothing: Linen robes, minimalist jackets, organic cotton basics
- Stationery: Hand-bound notebooks, ink-dipped pens
- Fragrance: Earthy, subtle scents using Japanese hinoki and Mediterranean herbs
Every item is designed to be touched, used, and loved—not just looked at.
Sustainability at the Core
Another major reason people love Nomurano is its deep commitment to sustainability.
- Zero plastic packaging
- Carbon-neutral shipping
- Small batch production to reduce waste
- Ethical partnerships with artisans
In short, it’s not just what they make—it’s how they make it.
Real People, Real Stories
Let’s hear from a few people who’ve embraced the Nomurano lifestyle.
Clara, 34, Berlin
“I used to buy trendy home decor every season. My place was always changing, but it never felt ‘me.’ Then I bought a Nomurano lamp—hand-blown glass with a soft amber glow. It’s been two years, and I still light it every night. That one item changed how I see my whole space.”
Jae, 28, Seoul
“I downsized my wardrobe to 25 items, mostly neutral Nomurano pieces. I thought I’d feel restricted. Instead, I feel more like myself.”
Amir, 41, Toronto
“I gifted my partner a Nomurano ceramic tea set. Now every Sunday morning, we make matcha and just sit in silence. No phones. Just us. It’s our ritual now.”
Where to Buy Nomurano
You can explore the full collection at nomurano.com (fictional link).
They ship worldwide and occasionally open pop-up studios in cities like Kyoto, Milan, and New York.
Pro tip: Join their email list to get early access to limited-edition drops. Some pieces sell out in hours.
Final Thoughts: Is Nomurano Right for You?
If you’re feeling overwhelmed by noise, by stuff, by speed—Nomurano might be the reset you need.
This isn’t just a brand. It’s an invitation:
- To slow down.
- To choose with care.
- To reconnect with what matters.
As Hiro, the founder, puts it:
“We don’t need more things. We need more meaning.”
Nomurano isn’t about perfection. It’s about presence.
And maybe, just maybe, that’s the real luxury today.
